Darren Aronofsky‘s Noah is in need of positive marketing to entice cinephiles to go see the film when it arrives in April and today if your in UK,USA, France and Australia the film will be exclusively released in 2D.
Whilst this news may not improve the quality of the actual film it just helps cinephiles been spared an over hyped gimmick that’s not suited for every film that’s been made, not forgetting £3 or £4 pounds off the ticket price too. Noah was not originally created in 3D and will be post converted which studios still haven’t learned from since the disastrous Post 3D Conversion of Clash Of The Titans remake.
According to THR the decision to choose the likes of UK for 2D is solely down to the fact Paramount believe these countries will pick the film “the combination of the pedigree of the director and the cast and the dramatic elements of the story.” It’s logical as most of the international market seem to deliver the best box office returns in 3D hence the studio forking out an extra $10million on top of the already $125 million to make the film. They will be hopeful of those 65 movie going markets they will deliver the cash at the box office for the effects laden film.
2 more international TV Spots have arrived online both not revealing much in new footage, but do show the special FX from the early footage does look a vast improvement. The lack new footage is possibly one of the reasons why there seems to be a lack of faith in Aronofosky’s new film, this could also work in it’s favour as the director does like to leave some good bits for the film.
Noah stars Russell Crowe, Jennifer Connelly, Ray Winstone, Emma Watson, Anthony Hopkins and Logan Lerman, Film is set for UK release on 4 April 2014.
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