MUBI Reveals New Animated Indent!

Boutique Film distributor and streaming service MUBI  will have a new look coming to a cinema near you.  Today they have unveiled its new ident, which was filmed and created by design studio SPIN and features sound design by Pentagram’s Yuri Suzuki.

So when can we see it on the big screen? The first time the new ident will be seen by a public audience will be with MUBI’s theatrical release of Leos Carax’s Cannes-opening film Annette. The film will be released in cinemas across the UK and Ireland starting September 3 and will receive its UK premiere at the Edinburgh International Film Festival on August 21st. Annette’s original screenplay and music is written by Sparks (Ron Mael and Russell Mael) and stars Adam Driver, Marion Cotillard and Simon Helberg. The film and Leos Carax won Best Director at the Cannes Film Festival 2021.

Check out the animated ident

MUBI previous indent was with filmmaker Nicolas Winding Refn for its 2017 neon light ident The  following with artist Lucy Raven in 2018 and Austrian avant-garde filmmaker Peter Tscherkassky in 2019.

The new 2021 iteration was inspired by the fascinating story of Henri-George Clouzot’s L’ Enfer (The Inferno, 1964), a film that was never finished and was later released as a documentary. L’Enfer was influenced by the art of the time during the sixties, which included optical artists Victor Vasarely and Jean-Pierre Yvaral who were known for using shapes, colours and patterns to create images that look as if they are moving or blurring. This was a key inspiration for SPIN, MUBI’s long-standing creative partner, who created the  identity and led on the visual design of the new ident.

“We loved the idea of making an atmospheric journey that gives a sense of travelling through time, from the beginnings of film in black and white, evolving into glorious colour, from complexity to clarity that ends on MUBI’s identity. The colour palette was also very much inspired by Wong Kar-wai’s films – deep, rich, evocative and very beautiful.” Tony Brook, SPIN

Experimenting with an inventive blend of digital animation, projections and high-end digital cinema cameras, SPIN transported the historic inspiration into the now and created an evocative visual love letter to cinema that speaks of film just as much as it speaks of MUBI.

To complement the visuals, Yuri Suzuki and his team at Pentagram led on the sound design using multiple innovative techniques such as musique concrete, tape music, pen point percussion and synthesis and string recordings to achieve the unique blend of sounds (see notes for further details).

Yuri Suzuki, Pentagram commented “As the ident needed to be of different durations, we had to create a sonic DNA that could work equally well across three lengths. We created a DNA that could be contracted or subtracted from, whilst still retaining one overall mood. This approach is something we call modular sound branding, and through the use of creative arrangements, we are able to tailor the identity to any length. The ident also needed to be mixed and mastered for playback on small mobile devices all the way to 5.1 Dolby surround sound.”  Pentagram

About the Author

Paul

Administrator

The founder of The People's Movies, started the site 20th November 2008.The site has excelled past all expectations with many only giving the site months and it's still going strong. A lover of French Thrillers, Post Apocalyptic films, Asian cinema. 2009 started Cinehouse to start his 'cinema education' learning their is life outside mainstream cinema. Outside of film, love to travel with Sorrento, Guangzhou and Manchester all favourite destinations.Musically loves David Bowie, Fishbone, Radiohead.

Visit Website View All Posts