Vue cinema-goers taken by surprise with the Kingsman Viral Prank

Vue are screening one of this year’s most exciting British films, Kingsman: The Secret Service, across all Vue cinemas from 24th January, five days earlier than any other cinema chain.

To celebrate the advanced screening, Vue offered unsuspecting Vue cinema-goers a free ‘Kingsman’ upgrade upon arrival at the cinema. Customers were surprised to find themselves caught-up in a series of action scenes and stunts reminiscent of the film. Did they make it to become part of The Kingsman?

Based upon the acclaimed comic book and directed by Matthew Vaughn, Kingsman: The Secret Service tells the story of a super-secret spy organization that recruits an unrefined but promising street kid into the agency’s ultra-competitive training program just as a global threat emerges from a twisted tech genius.

Yesterday we had the privilege in checking out a press preview of the film and we can say the early previews do live up to the buzz. Not many comic book movies outside Marvel or D.C spandex heroes have lived upto the buzz now we have the Kingsman. Matthew Vaughn and Mark Millar have created a fantastic relationship so we know when these two minds come together we can expect an entertaining off-kilter comic experience!

Kingsman: The Secret Service arrives in UK at 24th January (Vue Cinemas) and 29th January rest of the UK&Ireland starring Colin Firth, Samuel L Jackson, Michael Caine and Taron Egerton.