Own Your Own Harry Potter Diagon Alley Lego Set

Christmas has come early for Harry Potter fans. Launching today,the new LEGO® Harry Potter® set allows fans to be transported to the most magical shopping street in the world, now in brick form!

Diagon Alley™ is one of the most iconic locations in the Wizarding World. It’s where Harry Potter gets his first glimpse of the exciting new world he is about to join, as he’s guided through the magical shopping street by Hagrid. And now LEGO and Harry Potter fans alike can build and create the iconic street in their own homes.

The set brings the two worlds together in a magical hybrid: a rich and versatile display model, with a modularity aspect that allows fans to choose how to display the shops (all in a row, swapping them around, or even placing individual shops on different shelves!).

Measuring more than a meter wide and made up of over 5,000 pieces, LEGO Diagon Alley features the famed wizarding world shops packed with authentic details from the movies to truly capture the ambience of the street.

From this picture you’ll see two familiar faces having fun with the new set, Fred and George Weasley. Fans of the franchise know Ron’s twin big brothers (played by real life brothers James and Oliver Phelps), the boys couldn’t resist the temptation for some fun.

Behind magnificent and detailed storefronts lie intriguing interiors, fascinating features and familiar characters. Fans can recreate some of their favourite moments from the Harry Potter film series including; discovering the wands at Ollivanders™ from Harry Potter and the Philosophers Stone dropping in on Gilderoy Lockhart™’s book-signing event at Flourish & Blotts™ bookstore from Harry Potter and the Chamber of Secrets; or obtaining a love potion from Weasleys’ Wizard Wheezes™ from Harry Potter and the Half-Blood Prince.

The set also includes 14 minifigures, including new versions of lead characters Harry, Ron, Hermione and of course George and Fred Weasley who have their own joke shop in Diagon Alley. There are also minifigures of Florean Fortescue and the Daily Prophet photographer, who have never been seen in LEGO form before.

Marcos Bessa, LEGO Harry Potter Design Lead commented: “I love how faithful the final design is to the architectural details in the film. You can barely see some of these buildings zooming past your screen, but we tracked down different photographs from the sets – some of them from nearly 20 years ago – to make sure everything is spot on. Diagon Alley is the biggest set I’ve designed to-date and I am really proud of how it has come together.”

With Christmas just around the corner, the LEGO Diagon Alley set makes an impressive and inspiring gift for Harry Potter and LEGO enthusiasts alike.

The LEGO Harry Potter range also includes a number of magical sets for all ages and allows you step into the Wizarding world, the 2020 range spans adventures from across all 8 films and allows Harry Potter and LEGO brick fans alike the chance to build the home of the Dursleys, 4 Privet Drive, the Hogwarts Astronomy Tower and for the first time ever a brick built version of Harry’s trusty owl, Hedwig.

LEGO® Harry Potter® Diagon Alley™ set is available directly from LEGO Stores and www.LEGO.com/EnterTheMagic from 1st September, 2020.