Secret Cinema Launches Secret Sofa

With no idea when we’ll return to cinemas, we need ingenious ways to enjoy film. Leave that to Secret Cinema to deliver some inventive ways to escape the Lockdown for a few hours. They are the pioneers of immersive storytelling, today announces the launch of Secret Sofa.

This will be a  weekly home entertainment series where audiences can create their own unique immersive cinema experiences. They will have help from  the celebrated ice cream brand Häagen-Dazs, tying  in with their new ‘‘Häag-Indoors’’ initiative.

For an initial eight weeks at 7.30pm every Friday, Secret Sofa will facilitate a virtual in-home screening of Secret Cinema’s most celebrated and critically acclaimed films, as well as lesser-known gems. With bespoke content, character narratives, interactive elements, typical Secret Cinema surprises and Häagen-Dazs for company, people can create their own cinema experiences to enjoy at home.

This week’s Secret Sofa screening will be the quirky  surrealistic comedy Grand Budapest Hotel.

To keep up to date all you  have to do is sign up for the Secret Sofa weekly newsletter and every Tuesday the film and pre-screening narrative will be announced. It’s here people will be immersed in the world of the film, given costume suggestions and bespoke content and activities including sing-a-long and music playlists, instructions to learn dance routines and prop making ideas to help them create the ultimate, in-home screening environment.

Recipients of the newsletter will receive a special weekly code that allows them to order the chosen Häagen-Dazs flavour of the week online via an exclusive collaboration with Amazon Prime Now which they can enjoy with their film kicking off with the celebrated dessert-inspired flavour Strawberry Cheesecake to match the debut with Grand Budapest Hotel .

Remember to share youbest #HaagIndoors images on social media with the best one winning a week’s supply of ice-cream!