They took your data. Then they took control. Later this month Netflix release The Great Hack, the documentary unearthing the Facebook/Cambridge analytical scandal. Today we get a glimpse of the Trailer for Academy Award nominees Karim Amer and Jehane Noujaim (The Square) documentary. The dark world of data exploitation, the terrifying way social media (Facebook especially)intrudes into the privacy of its users.
Bit of a skin crawler, but astonishing insight that someone is watching you all the time…
Data has surpassed oil as the world’s most valuable asset. It’s being weaponized to wage cultural and political warfare. People everywhere are in a battle for control of our most intimate personal details. From award-winning filmmakers Karim Amer and Jehane Noujaim, THE GREAT HACK uncovers the dark world of data exploitation with astounding access to the personal journeys of key players on different sides of the explosive Cambridge Analytica/Facebook data scandal.
Academy Award nominees Amer and Noujaim (The Square, Control Room, Startup.com) continue their tradition of exploring the seismic ripples of social media with this riveting, complex film. THE GREAT HACK forces us to question the origin of the information we consume daily. What do we give up when we tap that phone or keyboard and share ourselves in the digital age?
THE GREAT HACK premiered at the 2019 Sundance Film Festival. Directed by Amer and Noujaim, the film is produced by Karim Amer, Geralyn Dreyfous, Judy Korin and Pedro Kos.
The Great Hack will launch on Netflix and in select cinemas on July 24.