Odeon Cinemas joined forces with Facebook to give its users a chance to purchase cinema tickets with just a few clicks. The first time ever on a social networking platform.
The news follows the US launch with AMC (who own Odeon) in 2018, which allows users to browse for local film timings, watch film trailers and purchase tickets directly through the platform. The service will available for all 109 cinemas across the UK from Friday 8th February.
The platform allows movie fans to browse films and showtimes at cinemas in locations near to them by expanding the “More Menu” option in the Facebook app and clicking the “Films” tab. “Films” can also be accessed through News Feed, by searching for ‘Films” in the search bar, or on specific movie Pages on Facebook. Once in “Films” people can click to view trailers, browse additional movie details including cast and select a screening. Once a movie and showtime is selected, people on Facebook have the option to select the ODEON ticketing option and are then redirected to the ODEON website to complete their transaction, all without leaving the Facebook app.
Amy Miller, Director of Digital Product & Technology at ODEON added: “We’re thrilled to be able to offer our guests this brand-new service. We’re always looking at new innovations and ways to give our guests a better service, and this new way of purchasing tickets online helps to expand our guests’ choices on where and how they purchase their cinema tickets. We want to make the ticket purchasing process as simple and accessible as possible for all of our guests, and we are pleased to further this through our exciting partnership with Facebook.”
Anna Higgs, Head of Entertainment, Facebook, said: “There are millions of people around the world already interacting with film-related experiences on our platform every day, and UK cinema admissions hit a record high in 2018. Today we’re thrilled to be launching a variety of features and that give brand new opportunities for people to discover films and connect with their local cinemas in a seamless way. The new Film features ensure that Facebook is the easiest way for you discover, plan and get tickets for your next cinema trip with your friends and family – which means we can all spend more time together at the movies.”