New Thor: Ragnarok Poster Encourages You To Watch It In IMAX

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From day one of the marketing campaign for Marvel’s Thor: Ragnarok everything has been refreshingly vibrant and colourful. The previous movies we’ve enjoyed but in many ways just a little too dark and gritty for some. A few eyebrows were raised when New Zealander director Taika Waititi whose known more for his comedy signed on to direct. Some may call it a gamble but as the trailers have proven the risk looks like a worthy one. The Hunt for Wilderpeople director looks to have taken the franchise in a different direction and a movie that may just challenge The Guardians Of The Galaxy in wit and humour.

In just over four weeks time the movie will be released and the big task is now to decide what format should I watch the movie in?How about IMAX? Today we have a brand new colourful poster that encourages you to choose IMAX as your viewing choice.They have released exclusive art for the film featuring Thor surrounded by the movie’s all-star line-up of characters including Hulk, Loki, Valkyrie, Hela. The colour and tone certainly in line with the movie’s marketing…

fans who see Thor: Ragnarok in IMAX will get to experience more of the galactic adventure than those that see it in standard cinemas. In IMAX, select scenes will feature a 1.9:1 aspect ratio. This special formatting means that IMAX moviegoers will see 26% more of the image – and the action – than in standard cinemas.

Related: Watch Asgardian Brothers In Arms As Hulk Speaks In New Thor: Ragnarok Trailer 2

In Marvel Studios’ Thor: Ragnarok, Thor is imprisoned on the other side of the universe without his mighty hammer and finds himself in a race against time to get back to Asgard to stop Ragnarok—the destruction of his homeworld and the end of Asgardian civilization—at the hands of an all-powerful new threat, the ruthless Hela. But first, he must survive a deadly gladiatorial contest that pits him against his former ally and fellow Avenger—the Incredible Hulk!

Thor: Ragnarok is set for 24th October UK&Irish Cinemas release and will star Chris Hemsworth, Tom Hiddleston, Mark Ruffalo, Cate Blanchett, Idris Elba, Jeff Goldblum, Tessa Thompson, Karl Urban, and Anthony Hopkins.