It’s been a long long wait but now today Sony Pictures release the first UK trailer for Emoji Movie which reveals there’s a whole new world hiding in our mobile phones. If you don’t make the right Meh face you might just get thrown out!
Are we looking at Sony Pictures attempt to recreate their own The Lego Movie franchise? Possibly but can you blame them after the success of that movie wanting the slice of the pie? The Emoji Movie may not have Lord and Miller but could this movie replicate that level of humour? Or could they emulate Wreck-it-Ralph which this movie at times looks similar too (excommunicated, Candy Crush sponsorship?!).
THE EMOJI MOVIE unlocks the never-before-seen secret world inside your smartphone. Hidden within the messaging app is Textopolis, a bustling city where all your favourite emojis live, hoping to be selected by the phone’s user. In this world, each emoji has only one facial expression – except for Gene (T.J. Miller), an exuberant emoji who was born without a filter and is bursting with multiple expressions. Determined to become “normal” like the other emojis, Gene enlists the help of his handy best friend Hi-5 (James Corden) and the notorious code breaker emoji Jailbreak (Anna Faris). Together, they embark on an epic “app-venture” through the apps on the phone, each its own wild and fun world, to find the Code that will fix Gene. But when a greater danger threatens the phone, the fate of all emojis depends on these three unlikely friends who must save their world before it’s deleted forever. Directed by Tony Leondis. Written by Tony Leondis & Eric Siegel and Mike White. Produced by Michelle Raimo-Kouyate.
Due to this being a kids movie it does feel it will appeal to other age groups especially as it’s all about expressions we use on phones and social media.Can we see cinephiles getting addicted to this movie as we do for them on our phones? There is potential but maybe they need more of their own identity than one that feels like it’s inspired by those movies they hope to emulate.
The Emoji Movie is set for a 4th August UK&Irish cinema release.