Horror Channel and FrightFest the deark heart of cinema have agreed a three-year partnership deal, which sees the CBS Studios International / AMC Networks International who own the UK channel become headline sponsor for the UK’s biggest and most popular genre film festival.The festival will now be called Horror Channel FrightFest Check the Frightfest’s new logo…
Chris Sharp, Chief Programming Officer, AMC Networks International – UK, said today: “Horror is coming home. We were FrightFest’s banner sponsor in 2005 and 2006 and have maintained a very close partnership with the organisers and fans ever since. We’re thrilled to further cement that ‘bloody bond’ and look forward to celebrating the festival with a frighteningly good season of FrightFest favourites on the channel in August.”
FrightFest co-director Alan Jones said added: “FrightFest is thrilled to welcome Horror Channel on board as their new headline sponsor. Horror Channel has been a vital part of the FrightFest machinery for many years, so our on-going relationship is already built on solid foundations. Together we recognised the further potential in each other to celebrate the horror fantasy genre on an even wider canvas than before, something followers of both of our brands can appreciate”.
Until recently the annual horror fest was called Film 4 Frightfest building a fantastic relationship with Film 4 creating a internationally known festival brand. However fans of the festival or even just the Horror Channel know Frightfest has also had a great relationship too especially as the channel premièred many of the films post festival. It is sort of logical move and hopefully open the festival’s status to an even wider audience however does not mean Film 4 won’t carry on that relationship in some shape or form.
The annual 5 day event this August will be the first time we see and hear the festival under it’s new full name the Horror Channel FrightFest. The event will also mark the festivals new home at the Vue Shepherd’s Bush for on the traditional August Bank Holiday, taking over all twelve screens between 25th August until 29th August. Under a 2 year deal with Vue Entertainment, it has the option to return to the Vue Leicester Square in 2017.