It’s hard to believe that it’s been three quarters of a century since J.R. Tolkien first imagined the inhabitants of Middle Earth. Tolkien said he originally wrote the adventures of halflings and goblins and elves to amuse his grandchildren. He ended up writing was a story that would sell forever. With over 150 million copies sold, the trilogy is considered among the top five best selling novels ever. And today, The Lord of the Rings stands as one of the highest-grossing franchises of all time.
The economic impact of Tolkien’s masterpiece is difficult to fathom. But the brand is obviously a rare and lasting goldmine.Today’s readers are as enraptured with the against-all-odds heroics of the hobbits as they were over fifty years ago. And New Zealand’s tourism industry, theaters and toy and game manufacturers everywhere Tolkien to thank for the untold millions they’ve made off of a fiercely loyal cult of LOTR readers.
Check out the latest video from OnlineMBA.com to see the breakdown of the economic impact of this cult fantasy epic, so far. If the successes of the similarly hyped Star Wars prequels are any indication, this month’s long awaited release of The Hobbit could mean another $2 billion in ticket sales for the franchise
A big thanks to OnlineMBA.com for this short but intriguing video