Research reveals more than 9 out of 10 families will watch a film together over the festive period

As ultimate Christmas classic, It’s A Wonderful Life, celebrates 65th Anniversary

 Turkey dinners, mince pies and mistletoe are no longer the only staples of the traditional family Christmas according to a recent survey* – watching your favourite film as a family is now another firm Christmas custom and the top way to spend quality time together, with 93 per cent of families settling down to enjoy their much-loved movies over the festive period.

Celebrating the 65th Anniversary Special Edition Box-set of the ultimate Christmas classic, It’s A Wonderful Life, out now on Blu-ray and DVD, the research also revealed that 93 per cent of families saw the opportunity to watch a film together as a great way to relax during Christmas time – even more popular than eating together (90 per cent) or drinking (76 per cent).

It’s A Wonderful Life remains one of the UK’s festive favourites, featuring in the top 5 of the best Christmas films.   It was also revealed that family/holiday themed films as a genre are preferred by both parents and kids alike at Christmas, after being voted second most popular in the poll.

Blu-rays and DVDs were also revealed as one of the nation’s most sought after stocking fillers with 86 per cent of the population saying they think video entertainment makes a ‘great gift.’  Additionally, a massive 73 per cent of the population also said they’re likely to buy a Blu-ray or DVD for a loved one this Christmas.

This year marks the 65th Anniversary release of It’s a Wonderful Life, a timeless and moving story of one man and his journey of discovery. Nominated for five Academy Awards® and voted the most inspirational film of all time,** It’s a Wonderful Life continues to provide essential Christmas viewing for families of all ages year after year.

The 65th Anniversary Special Edition of It’s A Wonderful Life Box-set is out on Blu-ray and DVD now.

*Conducted by Harris Interactive.  Research polled 1,050 respondents aged 16-64 across the UK between 12-19 October 2011

**The American Film Institute has recognised It’s a Wonderful Life as one of the 100 best American films ever made and is number one on their list of the most inspirational films of all time.